Increase sales in your restaurant, menu, growth, digitization, profit, restaurants
Looking to take your restaurant to the next level? Your menu could be the secret ingredient to boost sales and profits.
Our expert tips will guide you to harness the full potential of your menu.
First, let’s do an exercise.
Explore your POS data to understand the popularity and profitability of your menu items. Classify them into four sections:
Lions: high popularity, high profit
Turtles: low popularity, low profit
Tigers: low popularity, high profit
Sparrows: high popularity, low profit.
Does your restaurant lack the expertise, knowledge, or resources to conduct an in-depth study of your menu items? Don’t worry, wikoti can help you.
Our team of experts is equipped with the tools and knowledge to analyze the popularity and profitability of each item on your menu. By tapping into our specialized services, you can unlock valuable insights and make informed decisions to drive sales and maximize profits.
Now, with this data in mind, let’s see how you can adapt your menu and increase restaurant sales.
Increase sales in your restaurant: 7 useful tips
1. Simplify your menu
Too many options can confuse customers. Streamline your menu by removing the turtles from your menu, those items with low profit and low popularity. The perfect menu size varies, but finding the right balance for your restaurant and target customers is key.
2. Create mouthwatering descriptions to increase sales in your restaurant
Boost sales by up to 27% (according to research from the University of Illinois) with compelling descriptions that stimulate the senses.
Which one of the following descriptions will appeal more to your customers?
“Seafood Risotto: Arborio rice cooked with shrimp, scallops, calamari, white wine and Parmigiano-Reggiano cheese.” OR
“Experience Chef Silvio’s special, the ‘Sea Whisper Risotto,’ an enticing medley of the freshest shrimps, scallops, and calamari. Expertly combined with creamy Arborio rice and simmered in our signature seafood broth, it gets a touch of finesse with a dash of white wine. Each bite is garnished with a sprinkle of Parmigiano-Reggiano, embodying Chef Silvio’s love for authentic Italian coastal flavors”?
Not everyone has copywriting skills. That’s why wikoti | menus AI generates powerful and appealing descriptions that match your restaurant style and tone. You can then edit them and translate them automatically into 30 languages.
3. Use visual temptations
High-quality images of your dishes can increase sales by 30% according to the Culinary Institute of America.
While you don’t need pictures for every item, strategically use them to showcase your Lions and Tigers—items you want to push for increased sales and profitability.
4. Place items strategically to maximize impact
Master the art of strategic placement on your menu. Start by listing the most expensive items first, creating a cognitive bias known as anchoring that makes subsequent items appear more affordable.
Highlight your Lions and Tigers through categories and placement, influencing customers’ choices just like a skilled waiter.
An online menu solution like wikoti | menus offers flexibility to group items into personalized categories (e.g., Our Chef Recommends, Our Specials) and order them as desired. Easily test the impact of changes with a simple click.
5. Offer perfect pairing and recommendations
Increase sales by recommending complementary items or beverages. For example, suggest a delectable dessert to accompany a main course or a perfectly matched wine for a delightful meal.
With wikoti | menus, you can effortlessly recommend products or wines with a single click. Our AI even selects the best matching wine from your list, although you always have the freedom to make changes.
6. Embrace seasonal delights to increase sales in your restaurant
Update your menu seasonally to lower costs and attract more customers. By incorporating dishes based on fresh, seasonal ingredients, you not only cater to changing tastes but also showcase your commitment to quality.
An online menu solution like wikoti | menus makes it a breeze to update your menu whenever needed.
7. Speak on your customer's language
If your restaurant caters to diverse communities or receives tourists, consider offering your menu in multiple languages.
Wikoti | menus provides automatic translations in over 30 languages, ensuring that every customer feels welcomed and understood.
We will publish the next post of this mini-series on August 11 exploring how to showcase your optimized menu and attract more bookings.
Ready to turn your menu into a secret recipe for success and increase sales in your restaurant? Try wikoti | menus!
Are you struggling to find the time to edit your menu? Don’t worry, we’ve got you covered! Our professional menu editing services are designed to take the burden off your shoulders, allowing you to focus on what you do best – running your restaurant.
See you next time!